PayPerPost: Could Sponsored Blogs ruin the Blogosphere?

Thursday, January 7, 2010 , Posted by Johnny Fuery at 1:20 AM

Originally Published 2007-04-10 09:02:06

Cord Silverstein (God, that's almost as good a name as "Johnny Fuery"!), the Marketing Hipster, opined yesterday on PayPerPost:


We have seen time and time again in our world how people have lost all confidence and trust in the people they should trust the most; politicians, marketers, journalists, etc. One of the reasons I believe the blogosphere has taken off like it has is it was the one place where people believed in what bloggers were writing. It is honest and opinionated and if we start selling our words to the highest bidder, the blogosphere will become just like everything else.

...

What do you think? Can we find a happy medium where a PayPerPost can be successful without corrupting the blogosphere?


I wrote a reply in his comments, but it got so long that I felt compelled to re-post it here.

PayPerPost is, unfortunately, going to make us all a little skeptical of bloggers and their intentions. I personally have done about 4 of them -- it took a few to get my feet wet. It also took far too long, because I wanted to actually review the products I was promoting. Turns out the actual rate was somewhere around $15 (ok, maybe $20) an hour -- I may as well wait tables, much less actually catch up on the myriad of tasks I already feel overwhelmed with.

Furthermore, as my readership has grown, I feel that it's even more disingenuous, especially since there's 1 "opportunity" in 100 that is remotely relevant to my audience.

I think that the idea is great, but I like the Text-Link-Ads and ReviewMe versions better. A review takes a real time investment -- that's ok to get paid for in my book if it is honest (blogger integrity sure comes into play here). A link labeled as "sponsored" is also fine. Even the occasional PPP post, if labeled correctly and honest, is ok. But PPP encourages bloggers to hide the truth. Furthermore, PPP advertisers can require a positive review.

And that's just lame.

Calacanis, along with voices like yourself, for what it's worth, actually helped me realize this, so despite his "stupid theatrics", his reiteration that "Disclosure should be displayed prominently at the top of any post" [I think] helped make the world a better place.

Or at least the blogosphere. ;-)

Comments

On 2008-06-04 05:58:23 travi said:
We've already become skeptical pieces of meat with that PPP-system, my friend. People don't understand, what and why exactly they post an information. The only important thins is money. Money per post. It's so pity

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