Google Analytics Quietly Rolls Out Automated Email Reports

Thursday, January 7, 2010 , Posted by Johnny Fuery at 1:09 AM

Originally Published 2007-06-12 15:05:21

A colleague of mine was just asking about automated metric reporting a couple of weeks ago. I immediately started wondering to myself if Google Analytics had an API I could use to authenticate and retrieve appropriate data.

Of course, since I'm always keeping busy, I haven't had time to really investigate (let alone write the appropriate front end code) , but sometime in the last couple of weeks, Google quietly pushed the ability to send out reports from analytics on a scheduled basis.

Google Analytics Email Button with HighlightLooks like this solves 95% of the problem. From any screen in analytics, now, simply click the "email" button in the upper left hand corner of the display panel. Notice the button highlighted with a red oh-so-subtle circle in the screen shot to the left.

The new pink "Settings" Control in the Navigation Menu on the left is only used to manage existing email subscriptions setup through the button I've circled. This was confusing to me when I first noticed the email buttons and started clicking. Since the email [circled] button is contextual, however, this makes some sense. This particular screen shot is showing unique visitors (hey, I know 80-100 is low. I never said I was an A-List blogger!).

Here's a shot of the setup interface:

Email Analytics Setup Screenshot


The Format options are pretty self-explanatory. The XML and CSV formats are probably most useful if you're integrating the data into another application (as in, anything from Excel to SalesForce), whereas the PDF is probably ideal for humans.


As an example here's the output that the TSV format gave me for the last month of Page Views (the first and last time I'll ever use that format):



# ----------------------------------------
fuery.com
Dashboard
May 12, 2007 June 11, 2007
# ----------------------------------------

# ----------------------------------------
# Graph
# ----------------------------------------
May 12, 2007 - Jun 11, 2007
Pageviews
255
231
247
277
237
242
181
233
317
281
270
283
258
220
225
236
239
252
240
250
255
252
260
251
299
257
282
272
262
255
281
# --------------------------------------------------------------------------------

Comments

On 2007-06-14 06:14:21 chris said:
There is a limit to the number of scheduled emails--I think it's twelve. I recommended to them that it be a lot more than that.

On 2007-06-14 15:15:09 Johnny Fuery said:
That's probably still manageable with clever usage of email lists.

I also wouldn't mind seeing output integrated with Google Spreadsheets. That would be pretty slick. Plus then you could generate your own graphs and other goodies based on the raw data and share the analyses without ever leaving the GOOG network.

Not that I'm a shareholder. Dammit. ;-)

On 2007-06-17 07:55:17 Chee Kui said:
ahah.. I don't even notice it. Thanks for the revelatiion Johnny ;)

On 2007-12-02 11:24:20 goerge said:
hello chris,

do you know how to be able to send more than 12 scheduled reports in google analytics???

thanks!

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