Bluetooth Ads in the WSJ

Wednesday, January 13, 2010 , Posted by Johnny Fuery at 12:56 AM

Originally Published 2005-08-23 16:48:43

I can't remember the article very well -- it was like 16 hours (yes, long day) ago -- but the journal had an article today about a British company that has placed a bluetooth ad server at Heathrow. It's currently displaying an ad for Coldplay's X&Y album.

Anyway. A quick google search looking for info found a couple of interesting related links:

BBC coins the term Bluejacking (2003)
Some other geek like me who wrote about it(2003)

Alas, no info on my article or the company that's doing it. Maybe Sam will find it...

Interesting things afoot there. Sorta kills Sideray's business model unless they adapt, doesn't it? And then there's the probability that iPods will ship with Bluetooth soon enough, as well.

There's probably a product there, somewhere... how about something useful, like a bluetooth CONTENT server (as opposed to an ad server, that is)? If my color iPod has a bluetooth connection, then not only could I get a multimedia 30 sec clip on the latest Coldplay album, but I could immediately download it from the same bluetooth access point.

Eh. Wi-fi has the same promise, too, and there's an awful lot of dollars and effort being spilt on a community project that will end up looking nothing like we imagine today.

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